India's largest cloud telephony service provider Knowlarity on Tuesday announced integration of "Tentacle" -- a Cloud-based telemarketing software by Mumbai-based cloud telephony startup Sunoray -- into its global business communications.
BUSINESS STANDARD | Aug 14, 2018, 16:33 IST
After successfully integrating Sunoray's cloud telephony platform, Knowlarity has completed the 2-step integration process by absorbing 'Tentacle' -- an end-to-end cloud-SaaS CRM that covers the entire customer acquisition workflow from telemarketing to field force management, the company said in a statement.
"Sunoray has a wide customer base across verticals and we plan on leveraging our expansive presence combined with Sunoray's extensive domain-specific expertise to grow rapidly in the next three years," said Ambarish Gupta, Founder & CEO, Knowlarity.
"Tentacle" eliminates the need to purchase any hardware or software. "Tentacle" is integrated with several lead generation platforms and CRMs like Salesforce, JustDial and Sulekha.
"Given that the demand for Cloud-SaaS products and solutions is at an inflection point, we expect explosive growth over the next 3 years", said Sumontro Roy, Co-founder, Sunoray.
Sunoray Solutions, founded by Rahul Arora and Sumontro Roy in 2014, offers SMBs and Enterprise customers the latest cloud-tech products via an online subscription model.
New Delhi-based Knowlarity has been at the forefront of introducing cutting-edge technologies in the field of business communications and operations using Artificial Intelligence.
Other Media Coverage
With this acquisition, the cloud-based global business communications pioneer aims to utilize Sunoray’s strong market understanding of growing technological needs of SMEs, including AI and Machine Learning products.
ETCIO | May 14, 2018, 15:06 IST
New Delhi:- Knowlarity Communications, the top cloud communications services provider in emerging markets across South Asia and other regions of the world, powered by marquee investors such as Sequoia and Mayfield, recently acquired Mumbai headquartered Sunoray Solution's Cloud Telephony business, for an undisclosed amount. With this acquisition, the cloud-based global business communications pioneer aims to utilize Sunoray’s strong market understanding of growing technological needs of SMEs, including AI and Machine Learning products.
Sunoray Solutions, founded by Rahul Arora and Sumontro Roy in 2014, is a rapidly growing Cloud-SaaS company that offers SMEs latest tech-based product offerings to cater to diverse business needs. Within a short span, the organization has built a diversified product portfolio that caters to the holistic needs of the SME market, a thriving community in the Indian business ecosphere.
“The growth path and customer profile of both companies is synergistic and the acquisition is consistent with our strategy of acquiring businesses that complement our scale-up, both, in terms of revenue and breadth of offering to our customers”, said Ambarish Gupta, Founder & CEO, Knowlarity. “Sunoray has successfully identified the growing technology needs of the massive SME market across their customer life-cycle needs and built it into their product roadmap, including Artificial Intelligence (AI) and Machine Learning products. We will also aggressively target the Enterprise Customer with the expanded product”, he added.
“Sunoray is entering its next stage of growth, which will be explosive since the SMEs are now actively seeking simple, effective and economical technology. Knowlarity provides Sunoray the correct blend of resources to drive this growth”, said Sumontro Roy, co-founder Sunoray Solutions.
Knowlarity has been at the forefront of introducing cutting-edge technologies in the field of business communications and operations. With clients spread all over the world and across different industry verticals as well as stages of growth, the recent acquisition is further proof of the organization’s continuous march towards expanding the scope of its operations not only globally but across newer markets in tier-II and III Indian cities.
Other Media Coverage
“Our next stage of growth is from products with Artificial Intelligence (AI) and Machine Learning. In our increasingly data-driven world the benefits of analytics is now par. Using empirical evidence for insight and to anticipate scenarios help client-teams in preparing better”, says Sumontro Roy, Co-Founder.
“Our FoS (Feet-on-Street) product leverages A/B testing and data-driven machine learning to identify (a) the top 15% of the salesforce and (b) their success patterns.
This insight is democratized to help the middle 50-60% of the salesforce via training, leads and predictors to improve their skills and perform better, often up to 40% better”. Also, given the proliferation of hand-held devices and their usage-benefits, we have a Mobile-First design mandate”, he adds.
Tentacle is a Cloud-SaaS: easy & simple to use