Motivation is the first and foremost key to establish a good base for the company of your dreams.
Establishing this company needs a lot of milestones, goals and barriers to be broken, and success stories to be created for the future generations.
Entrepreneurs in these days often want to dip their toes into the tech world and establish a company solely based around this tech alone.
Mobile applications, cloud based centers or even a social media website are top popular picks when it comes to tech.
This may sound glamorous, because it is rewarding.
Launching a successful start-up company and trying to be the next Facebook, or Skype, or Google can be a very mouth-watering prospect in itself.
The movies and shows revolving around these can serve to be a great inspiration as well.
However, these are the reasons why there are more heartbreaks in the tech world than successes.
However, for those whose hearts are set to make it in this world of competitors, these movies and shows can help them to find out what exactly they did and replicated their footsteps.
This however, does not mean that all those who enter are tech geniuses.
Often times, they have no idea what tech really means!
This gives us a rather interesting conundrum—how to be a part of this tech world, own this tech globe and make it big, without a shadow of tech in itself?
What’s more, there is no exception in such a situation either.
A lot of aspiring entrepreneurs do not have the complete knowledge of what this is, until they get into it, and they might often lose focus if they do not find what they were attracted to about this world before getting into it: motivation and guidance.
That’s why it is so important to have some guidelines about starting a technology start up, and what to do to keep the motivation up.
In this article we will attempt to decipher that exactly.
Without wasting any further time, let’s just jump into it.
1. First and foremost, you need to build a product that you think is innovative.
Building something that is appealing to the masses and somewhat; to a degree that is very different which can set you on a trend list, that the word so religiously follows.
Product should at least take a third of your time.
Hiring a good, supporting team that can provide testers and feedback can help you build the product faster.
2. As a newbie you will be tempted in over-analyzing all the minute details of the products, which even your potential customers will not care about, constantly.
For example, if you want to indulge in building a new website, but lack the skills for it, stop stressing over the minute things about it.
Testers come in handy, acting like a target audience, who can give you details and criticism and what they like and what they think is unnecessary.
To do that, you need to make sure that the entire process is taking offline, so that nothing undesirable accidentally leaks out.
3. Consider why you want to launch this daunting task of a start-up carefully.
You may have the motivation, but is the motivation actually a reason to invest in something that may not benefit you before a year or two has passed?
It needs a lot of developing and money needs to be invested.
Therefore, carefully consider why exactly you want to do this.
4. Check and recheck your idea about your start up.
Is it even worth pursuing?
Is it going to draw in customers, and does it have the capability to stand out from the competitors?
Is it going to provide any help to the modern society and climate?
These are the important things to consider.
Yes, the end result can be rewarding financially, but it is also important to remember that contributing to the world and servicing, it will make you feel more accomplished in the future.
5. Hiring staff in the areas of sales and engineers to fine tune everything.
You absolutely need specialists in these fields as they are the most important features of your company.
You need to hire such teams for a longer run, and not for meeting the current needs for your company alone.
Many start up do not employ such teams at the beginning and run a wild chase at the end because of this.
Be good to your teams, and they will come up with the great idea related to their fields in no time at all.
6. Start outsourcing at the beginning itself instead of waiting for a later date.
This is true for all start-ups but it is crucial for tech start-ups. Why?
Because tech related products have a higher number of failing products than, let’s say a beauty start up.
Technology is fickle, and sometimes even after testing things, it can go wrong.
It is better to orchestrate an outsourcing at the start itself, because doing so in-house might be costlier for a start-up.
Also, outsourcing can help you reach a wider customer base and make connections.
However, it is important, not to keep outsourcing past the initial stages.
Once the success starts rolling in, it is better to opt for in- house cloud bases services for better control.
7. Have a memorable name and domain-name for your company.
Customers tend to remember catchy names and website quicker.
It should be easy to spell, easy to speak and should be engaging enough.
Just like we say ‘google it’ instead of ‘do a quick search on the internet using google’ the company name should be synonymous with the product it is selling.
8. Don’t overbuild your company.
As a start-up, remember that funding’s are limited.
Do not opt for things you do not need at the moment.
Opt for complimentary build instead of getting all for one, for example, try to have a good customer service via email and phone calls instead of opting for a poor video calling option.
The Case Study
Now that we now know what tips should be kept in mind while starting up a new tech business, it is time for us to concentrate on further research.
No research is complete without proper information based on practical examples.
Somethings, following the list can be challenging, as it is a bit on the theoretical side.
In an ideal world, managing a start-up would be a very simple task in itself.
Only a true entrepreneur who is conscious of the competition and the stakes it has, will be able to see through the motivational part of the start-up and discipline themselves for the truly difficult times.
For them, real life examples are much more valuable than just attempting to follow textbook guidelines and listen to the motivational speeches by the already successful tech start-ups.
They know that even though such successful individuals are not lying, each one has their own unique method to make their company work come hail on high weather.
Therefore, it is important for creative thinkers like them to take a look at case studies to grant a better understanding of the concept and prepare themselves for the upcoming task ahead.
After all, creating a brand name in the tech world is not an easy task.
The case study that we will be discussing this time is in this context of a small start-up company who has made a niche in the tech world for its take on the call center software and everything it had to offer.
To maintain its anonymity, I shall not be taking any names but simply call it AMK Solutions.
In this case study I will be discussing the problem scenario that occurred while the company was still growing and the challenges that it faced due to this same problem scenario.
I will also be discussing the solutions that the founder of the company managed to come up with the help of her loyal team of agents who worked tirelessly to take the company out of the red zone.
I will also be talking about the results that the company was able to see on the implementations of the solutions.
The Problem Scenario
Ms. Adney , the founder and CEO of AMK solutions wanted to start up a call center that would effectively perform alongside with the top banking firms and provide ironclad solutions to security problems that women from a lower economic background face on a day to day basis.
Her main goal with AMK solutions was to provide call center solutions to private and government run banks to enable the safety of accounts of the women and help them in case something inauspicious happens such as duping or forcing of closure.
With such a unique idea in mind, she began to work, having no training in the technologies that are required in this field.
She soon found out that even though her ideas are noble and excellent, there were several obstacles for her to jump over before beginning to set up a solid foundation.
The challenges that she encountered were both technical and social.
Taking the social aspect out, we will be concentrating on the technical aspect of her challenges.
These challenges are:
1. There was a serious lack of testers.
With the field of interest in her mind, she wanted to find testers to actually test them out.
However, she found out that the banks she would be selling such products were not nearly as interested in what she claimed was the best call center software for women, because it was marketed to an area which was already dubious to begin with.
2. She did not have a team of engineers on a full time payroll.
As she was a total newcomer, she lacked a vision of hiring a full time team of qualifying individuals that would iron out the minor bugs in the software.
As she hired on a bi-yearly basis, each team had different issues with the product, which almost resulted in a complete mess.
3. There was very little outsourcing, and too much in-house customer service, which ultimately resulted in a huge money drain for her company.
There was simply no balance to maintain the revenue that was coming in and she was in danger of losing her vision at the end.
True to her entrepreneurial self, She refused to give up.
She hired experts who taught her a lot of new skills.
Armed with this new found knowledge and a good sales team she began hashing newer methods to attract customers, all in order to give the world the best call center software solutions.
These solutions are:
1. Newer testers.
Testers were women themselves, and they came from a mix of backgrounds, from the well-off housewives, to working women, and even to the poorer women.
These testers pointed out several things they liked and disliked and she was able to correct them by taking their feedback.
2. Following an advice, she chose to hire a team of good, hard working engineers that were dedicated in singling out the most abnormal bugs and straightening it out.
Even though this was, by no means, cheap, but now she had a constant group of experts keeping up the standards of the software.
3. Outsourcing and in house activities were balanced out in the outbound call centers, therefore taking care of the financial burden she was facing.
Once her company began to look more official, banks became interested.
With the testing and virtually big free applications , the banks started to invest in the software.
There are still ways to go, but her vision is out in the world for the greater good.
With a little motivation, an idea can be born, but with determination and proper tools alone can this idea comes to fruition.
It is important to remember that in this tech world giving up is not an option, so buckle in for the most exciting time of your life.