How to Improve ROI of Marketing Campaigns

In this customer centric world, you can gauge the importance of tracking a lead; after all, it’s important to know how your business is performing. Originally, marketers and businesses majorly trusted digital analytic tools to measure conversions; but the major source of leads, generated through telecommunication, remained untraceable. This in return amplified the need for […]






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How to Improve Call Center Operations Using Six Sigma

Call centers are the hubs of dynamic change. They are places of continuous workflow, with often poorly understood interrelationships, dependencies running from the bottom-level employees to the top management and a workforce that requires streamlining and standardization in a business of evolving trends and customer satisfaction. One of the tools used for evaluating continuous progress […]






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